The Dealership Mobile App for Customer Engagement
DIGITAL TRANSFORMATION FOR AUTOMOTIVE RETAIL

Mobile Customer Engagement

Yana Car Owner App, a user-friendly and intuitive mobile application that runs with existing DMS and Dealer CRM, is designed for mobile customer engagement for Marketing, Sales and Service interaction between car owners and dealers – Anytime, Anywhere.


ENABLING
Enabling dealers & service workshops to strengthen engagement with customers through modern lifestyle-mobile-applications and one-stop customer portal.

EMPOWERING
Empowering car owners with detail vehicle service histories, access to service workshops – anytime, anywhere.

EXTENDING
Extending vehicle shopping experience in the palm of customers with online quotation and test drive appointment.

ENGAGING
Engaging with car owners through push campaign & notification, capture sentiments and potential leads through social listening.

Customer Features

Convenience and Ease-of-use

New Vehicle
Search for vehicles, perform price comparisons for the best deal, make vehicle comparisons and view ratings and reviews by other customers. Schedule appointments for test drive using the mobile app and receive confirmation via SMS.

  • Access the vehicle shopping experience at the convenience of fingertip, using mobile app.
  • Receive vehicle recommendations from Yana Car Owner App’s recommendation wizard based on pre-selected criteria and reduce time spent on search.
  • Obtain quotation online and request dealer to contact.
  • Schedule test drive and check booking status update using mobile app.

Service
Receive service reminder, search & review service workshops, location driving directions and workshop ratings.

  • Receive next service reminders, no need to keep track of vehicle’s service intervals.
  • Make decision on dealer based on ratings from other customers.
  • Book service anytime, 24/7, outside office hours and reschedule or cancel booking anytime, with a few clicks.
  • Be informed of service completion with notification.
  • Review dealers’ ratings from other customers, provide ratings and comments after service completion via mobile.

Brand Experience
Experience a consistent brand experience across all branches and across all touchpoints. Obtain privileges from customer loyalty program.

  • Expect knowledgeable service advisors, personalised customer engagement, fast responses time with every interaction with the dealers.
  • Receive personalised promotions and campaigns from dealers directly on mobile phones.
  • Contact dealers via online chat and get interactive help immediately from dealers.
  • Obtain privileges such as discounts, offers services, special invites, and products redemptions and VIP treatment by enrolling in customer loyalty program.
  • Redeem loyalty points for products and services by showing digital loyalty card on mobile app.
  • Track loyalty status and points balance, and redeem VIP privileges all in one place and from the convenience of the mobile app.

My Vehicle
Access vehicle details, inquiry histories and booking statuses and loyalty program in Yana Car Owner App – “My Vehicle”.

  • Access and manage multiple vehicle details, inquiry histories and booking statuses and loyalty program all in one place.
  • Retrieve transaction histories, check booking statuses and responses to inquiries.
  • Update preferences and interests to receive relevant and timely communications and promotions from dealer.

Dealer Features

Delivering a connected car ownership experience

Vehicle Sales
Extending vehicle buying experience to the palm of your customers with online quotation and test drive appointment. Manage price lists and quotations with mobile.

  • Allow your customers to easily search for vehicles, perform price comparison and check customers reviews.
  • Increase test drive bookings through 24/7 online booking to receive test drive bookings outside operation hours.
  • Increase the number of bookings versus unscheduled walk-in test drive customers.

Service and Parts
Send service reminders, schedule services appointments, completion notification to your customers.

  • Improve service workshop loading through 24/7 online booking to receive service bookings outside operation hours.
  • Increase ratio of bookings versus unscheduled walk-in service customers.
  • Increase bookings during off-peak hours, off-peak days or seasonal off-peak periods.
  • Reduce the number of cancellations and no-shows using automated reminder.

Marketing
Set up, run and analyse marketing campaigns, personalised your marketing campaigns and manage your loyalty program

  • Segment customers by attributes such as loyalty status, age group, geographical location, interest and hobbies.
  • Tailor personalised marketing campaigns by sending offers, promotions, and product updates to customers mobile devices.
  • Define reward program tiers, reward and redemption rules.
  • Deliver a VIP experience to loyal customers.
  • Increase customer spending and enhance customer lifetime value.

Analytics
Access to live dashboards of sales pipelines and customers’ feedbacks

  • Instant visibility of your mobile customer channels.
  • Paperless customer survey process which eliminates data-entry of survey responses and analysis of feedback results and CSI.
  • Increase customer service retention through actionable insights from dashboards’ and feedbacks’ analysis.

Yana Car Owner App Interaction

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We are committed to deliver innovative Automotive solutions for our customers.
Learn how our car owner app can empower your dealership and enhance your customer experience.
Talk to us today.